For the boarding pass, I opted to go for very minimal information — only the stuff that the humans interacting with the pass would need:
The rider needs the flight/gate/time info displayed right at the top, and no fluff.
The security and airline staff just need name/DL/TSA precheck. The scanners can read all the other information from the barcode and other strip (no human is going, “sorry I need to check your 16 digit bag number and then your 8 digit DOCS/BCN code.”) All that stuff just clutters the ticket and makes it illegible.
I also decided to decrease the size and flip the orientation. I wanted it to be the size of a cell phone, since that would fit in most people’s pockets or phone cases, and keep all the relevant info for the rider at the top left, so if they were gripping it at the base with one hand (presumably right-dominant), they wouldn’t be obscuring any important text. I also decided to remove the perforated stub section, since I don’t think airlines have done that since digital tickets became a thing.
I don’t feel like the type is very beautiful or sized/spaced correctly, but I was more focused on the actual framework. I used Avenir because it was the first font from the handout that I saw on illustrator, but I think it fits close enough to the “DELTA” font to work.
I had a lot of fun making the image words — Illustrator makes SO MUCH more sense to me than photoshop. I really liked it. Would love to laser cut the “slug” word…